Following a full-scale rebrand, Trace needed a modernized website that seamlessly aligned with its new brand identity. The project had two primary objectives:

Increase Conversions & Sales – We streamlined the shopping experience by simplifying product discovery, refining navigation, and optimizing the checkout process for a frictionless purchase journey.

Establish Thought Leadership – To position Trace as the definitive source on minerals, we wove educational content throughout the site—ranging from digestible insights within product pages to in-depth resources like the Minerals 101 guide.

Science-backed education was integrated at key touch points throughout the site, empowering customers with knowledge about the benefits, efficacy, and sourcing of essential minerals.

To visually bridge the gap between the digital experience and the natural origins of trace minerals, we infused the site with organic textures, fluid motion, and water-inspired elements. As Trace’s flagship product, ConcenTrace, is consumed through water, this design approach reinforced the brand’s deep connection to nature.