Shift is a conceptual exhibition identity created for an automotive museum show exploring the evolution of car design from beloved classics to modern electric vehicles. The name reflects both the literal mechanics of driving and the cultural shift in automotive design over time.

The visual language combines a muted, sophisticated palette with a checkerboard pattern inspired by vintage car interiors. To introduce a contemporary edge, the checkerboard is intentionally imperfect and appears to “shift” in motion, symbolizing progress and transformation while honoring the design heritage of the past.