The founder of Shapecraft has a vision for how our work environments can work harder for us. Through adaptive technology that responds to each changing mode of the day and supportive ergonomics, Shapecraft aims to create the optimal environment for productivity and getting into a flow state.

We wanted the visual identity to embody the subtle, yet impactful nature of his vision. The craft’s renderings and materiality served as my inspiration while the companies vision provided purpose and a solid anchor point to continually return to when making decisions.

The logo, set in the typeface Approach, creates a modern yet timeless signature that echoes the craft’s architectural form and interior design.

A flexible grid, derived from the geometry of its exterior panels, serves as both a structural framework for content and a visual metaphor for the craft’s highly adaptable nature.