Nomad is a conceptual project for a boutique hotel in Brooklyn created as a personal exploration of hospitality branding. The concept imagines a destination for the curious, design-savvy traveler, where each suite is thoughtfully curated to merge comfort with bold personality.

Inspired by the romance of travel, the visual language features a stamp-like logo mark reminiscent of a well-traveled passport. A warm, earthy palette of rich reds and neutrals sets the tone for an authentic, lived-in look and feel. Typography and layout choices balance sophistication with a tactile, unpolished character, evoking the charm of spaces layered over time.

This project allowed me to explore how visual identity can shape a guest experience from first impression to lasting memory, all within a self-directed creative brief.